This app concept was rooted in a struggle I face in my regular design practice: finding the right font. I also have found myself admiring a font while out and about and then not knowing how to access it. Fontify merges the idea of a font scanner, to scan fonts from real life and direct you to how to download/purchase them, with font inspiration and creation. It allows you to browse fonts, save them to different libraries, and create your own based off of pre existing fonts of your choice. I experimented a lot with how apps are advertised and what types of presentation creates value and attracts a potential user.